Briovibe

This was a branding and packaging project for a New Zealand based organic juice & smoothie brand. They wanted a clean, modern, and instantly recognisable look that could be applied to their two main products, powdered smoothie blends and cold pressed juices. Their main target audience were young women interested in health and wellness, and most likely Vegan. Briovibe's focus was on creating nourishing blends that had minimal, clean, organic and vegan ingredients, so the overall look of the packaging needed to be very clean and minimalist to reflect this.