Creamy Boys

Creamy Boys is a real fruit ice cream business started by two kiwi boys who moved to Los Angeles. Initially they just had the one ice cream truck, but once they became popular in the event catering scene they were able to expand the business – they now have multiple trucks and carts, as well as a bricks and mortar store in Hermosa Beach. With the expansion, they also wanted to have a rebrand to look more professional, but still retain their fun, retro vibe. I came into this project at Fuman Design Studio after the core branding had been completed, but they still needed a range of digital and print collateral, including a website, catalogs, merch, advertising, menu boards and more.