Freedom Works

Freedom Works is a family owned New Zealand business who produce the 'finishing touches' that go into a new build - things like entrance matting, stair nosing & inserts, tactile indicators, and more. They came to Fuman for a rebrand in early 2024, where I worked on the project. The main issue with their old brand was that it didn't feel high-end enough to attract the commercial architects who are their target audience. The new brand feels modern and unique, and as focused on the details as they are.