Nature's Blend

During my time as an in-house designer at The Beauty Collective in 2017 I was tasked with helping to design a new suite of packaging for one of their brands, Nature's Blend. The brand was well established in pharmacies and supermarkets throughout New Zealand, but they were now looking to offer a new luxury range that would be made with higher quality ingredients, and more potent concentrations of those ingredients. The new range still had to look very strongly related to the current range, as the brand itself had good customer loyalty, but also had to feel considerably more premium. The final designs used elements from the current range like the fonts and colour scheme, but also brought in delicate illustrations, more white space, and framing devices. We also rethought the actual product's materials to appear more high end, using brown glass bottles instead of white plastic, which had the added benefit of looking more natural and organic.